Halal Business Development & International Affairs
Overview
In driving the future of the Halal economy, this platform leads with purpose advancing sustainable Global Halal Ecosystem Governance through a comprehensive approach via business development and market integration.
The approach is deliberate and outcomes-driven to build agile, compliant and investment-ready Halal enterprises equipped to thrive across evolving value chains. Business development tailored Halal enhancement programmes, certification alignment, digital transformation initiatives and strategic market interventions, businesses are supported to scale with confidence, integrity and operational excellence. This is not simply about market access, it is about institutionalising Halal performance standards and preparing businesses to establish Selangor as a globally respected Halal trade nucleus.
Domestic Approach
Strengthening Local Capacity for Global Readiness
A targeted framework is in place to prepare Halal enterprises for international trade, starting with strong domestic foundations in product, compliance, and market activation.
- Enterprise Development
JAKIM certification coaching to ensure regulatory readiness
- Sectoral Fo cus
Prioritising high-demand sectors: F&B, personal care, health products
- Digital Enablement
E-commerce onboarding to boost digital visibility and product reach
- Market Access & Product Penetration
Vendor matchmaking with local buyers, GLCs, and anchor distributors
- Pathway to Internationalisation
Trade mission readiness support with export documentation and compliance guidance
- Impact Delivery
Success cases of brands scaled from local markets to global shelves
Connect with Global Halal Markets
Positioning Selangor as the Global Gateway for Halal Trade, Compliance & Collaboration
Empowering local champions. Enabling international Halal players. Facilitating trusted market access.
Selangor’s internationalisation strategy delivers a comprehensive platform to advance sustainable Global Halal Ecosystem Governance, ensuring that Halal enterprises via local and global are export-ready, compliant, and connected across key markets. This approach serves not only Malaysian exporters, but also welcomes foreign Halal businesses, industry players, investors, and certification bodies seeking to enter, collaborate, or scale within ASEAN, OIC, and global Halal markets.
Halal Certification & Compliance Support
- JAKIM International Halal Certification facilitation and onboarding
- Certificate Readiness Assessment (CRA) – pre-audit review and gap analysis
- Halal Advisory & Consultancy for Shariah compliance and technical protocols
- Access to recognised Foreign Certification Bodies (CBs) under JAKIM frameworks
- Halal Assurance Auditor deployment and support
Capacity Building & Digital Enablement
- Halal Training & Executive Development programmes for global operators
- Halal eLearning Modules – modular, scalable training for remote stakeholders
- Onboarding to the Halal Digital Ecosystem – traceability, labelling, and product authentication
- Integration support for e-commerce, digital trade, and logistics systems
Market Access & Trade Facilitation
- Halal Market Access Strategy for product penetration across Asia, GCC, Africa, and Europe
- Halal Raw Material Export guidance and matchmaking
- Dedicated Halal Supply Chain & Distribution Hub integration (Selangor Halal Hub as gateway)
- End-to-end Halal Trade Facilitation across border procedures and logistics
- Engagement in global expos: MIHAS, Gulfood, Halal Expo London, and others
B2B / B2G Matching & Strategic Engagement
- Cross-border Business Matching: industry-specific B2B & B2G sessions
- Virtual trade missions and pitching sessions for global exposure
- MoU facilitation, due diligence advisory, and regulatory navigation
Partnership Ecosystem & Institutional Collaboration
- Strategic collaboration with foreign embassies, trade attachés, and chambers
- Engagement with OIC institutions such as SMIIC, ICDT
- Entry pathways for foreign Halal companies looking to localise, invest, or distribute in Malaysia/ASEAN